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"I like well designed, well made things that are aesthetically pleasing, easy to use and wash, and do what they're supposed to" Sophie

Quality Eco Products With Design Impact

We want to help you go Green and have fun doing it.

Our team look at things you use every day and improve them, reinvent them. To make sure our products are truly sustainable and built to last, we put them through rigorous testing. As a result, our products are durable, fun to use, with clever little features to make your life easier.

Bring some life into your daily chores by choosing ethical, friendly to the environment, waste free, minimal packaged products. They all make fabulous easy to post gifts (yes - we ship worldwide).

By carefully selecting these quality materials, we know you can trust our products to do & redo & redo their job. From GOTs Certified Organic Cotton, 100% plant based cloths, repurposed materials, recyclable packaging to our considered chosen charities and talented designers. We are leaders in our market.


Art in the kitchen. This arrived in the mail from a friend and I thought it was an art print, what a happy addition to the kitchen. Along with being very attractive this cloth is working wonders. Fab product.


– Goodie Bags –
Buy these amazing bags - you will not be disappointed! I did my research on different options and am really glad I chose these bags. The material is high quality and they really do hold 3kgs.

Kristina H.

These are the best kitchen cloths I’ve ever used (and I’ve tried a lot). They rinse clean for re-use so well, with no icky lingering smell. Knowing they’re eco-friendly is the icing on the top.


– Goodie Bags –
I was actually really surprised how good the fabric is being a simple mesh bag. I love that they have a stretch and the colours are really nice (it makes me want to buy veges at the supermarket just to use them!). Am definitely going to buy a few more packs for myself and potentially as gifts as well.

Jackie K.

The BEST EVER cloths to use anywhere in my house. No residue when wiping surfaces and they have an ‘x’ factor of super clean and thorough for wiping / cleaning / #lovethem #wouldntuseanythingelse


– Encore –
Love it from the beginning trip to the pools, it has been on many adventures since. Great for mtn biking throwing in helmets and shoes and dirty gear, the beach, snorkelling and to have in the car for groceries. hardy and easy to wipe down.

Tara S.

Fabulous, last for ages, easy to wash, don’t smell. Make excellent gifts! Good price for the amount of use you get out of them and look lovely in my kitchen!

A. Black

I found I was cycling through the thin blue disposable cloths way too fast & wanted a more sturdy eco friendly alternative, so gave these a try. I was suitably impressed, so when I got my replacement I grabbed a couple of other awesome designs to add to gifts in the coming months - got to spread the love!


Cute cloths:
I would definitely buy from this company again. I love the designs and they arrived so quickly!!


Featured in

New Zealand Woman's Weekly

Spotted in NZ's favourite weekly magazine: our Goodie Bags!


Grab a hot drink and have some me time with the wonderful MiNDFOOD Team.

NZ House & Garden

Discovered by the ultimate house magazine.

NZ House & Garden

Antenna News featuring our very own HANK.

Since 2014:  

We have taken over 5,801,718 single use plastic bags out of circulation. Reduced over 60,000 plastic sponges going to landfill and no more microplastic particles going down the plug hole.
Repurposed the equivalent of 2 full skips into our ENCORE bags.

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